Brand Building with Featured Snippets

Curious About Featured Snippets?

We are corporate trainers and service providers in the field of advanced global digital marketing and brand building. We are also speakers at international conferences on advanced digital marketing and brand building techniques and how these techniques reveal missing high value revenue streams along with brand superiority.

Brand Building with Featured Snippets: A Case Study of Tikiboat.tours

Introduction: Tikiboat.tours is a prominent online platform that offers unique and exhilarating boat tours in picturesque locations worldwide. In order to enhance their brand visibility and establish themselves as an authority in the industry, Tikiboat.tours strategically utilizes various Google features such as Google My Business, Products, Events, Reviews, Videos, and Google Shopping. This case study explores how Tikiboat.tours leverages these features to build their brand and maximize their online presence.

1. Google My Business:

   1. TikiBoat.Tours Marathon optimizes their Google My Business listing to provide accurate and detailed information about their services, contact details, hours of operation, and customer reviews. By regularly updating their profile, they ensure that potential customers can easily find essential information and have a seamless booking experience.

2. Featured Snippets:

   1. Tikiboat.tours aims to secure featured snippets in Google search results by providing comprehensive and high-quality content on their website. They create informative blog posts, articles, and guides optimized for relevant keywords, focusing on topics such as “The Ultimate Guide to Boat Tours” or “Exploring Hidden Gems on the Water.” By providing valuable information, Tikiboat.tours increases the chances of appearing in featured snippets, thus enhancing their brand visibility and attracting organic traffic.

3. Products:

   1. Tikiboat.tours utilizes the Google Products and Events features to showcase their offerings. They create detailed listings of their boat tour packages, including descriptions, pricing, and high-resolution images.

4. Local and National Events

   1. They promote special events such as sunset cruises or themed tours, leveraging Google Events to attract a wider audience and generate interest in their brand.

5. Reviews and Testimonials:

   1. Tikiboat.tours actively encourages customers to leave reviews and testimonials on their Google My Business profile. They respond promptly and professionally to both positive and negative feedback, demonstrating their commitment to customer satisfaction. Positive reviews and ratings help build trust and credibility, further establishing Tikiboat.tours as a reputable brand in the boat tour industry.

6. Event and Product Videos:

   1. Recognizing the power of visual content, Tikiboat.tours creates engaging and informative videos showcasing their boat tours, destinations, and unique experiences. They optimize their videos with relevant keywords and share them on their website, YouTube, and social media platforms. By utilizing Google Videos, Tikiboat.tours increases their chances of appearing in search results, attracting more viewers, and boosting brand recognition.

7. Google Shopping:

   1. Tikiboat.tours takes advantage of Google Shopping to display their boat tour packages alongside relevant search queries. By optimizing their product listings, including appealing images, concise descriptions, and competitive pricing, Tikiboat.tours can reach potential customers at the precise moment they are searching for boat tours, increasing their chances of conversion and brand exposure.

Conclusion: Through a strategic approach to brand building using various Google features, Tikiboat.tours has successfully established themselves as a leading provider of boat tours. By leveraging Google My Business, Featured Snippets, Products, Events, Reviews, Videos, Google Shopping, and other tools, Tikiboat.tours has effectively enhanced their brand visibility, attracted a wider audience, and established themselves as a trusted and reputable brand in the competitive travel industry.

Advanced SEO/ Advanced Digital Marketing

Featured Snippets represent a new method of accomplishing two goals. One being the acquisition of high quality, no cost search engine traffic being brought to your website, the other being authoritative brand building which increases your overall conversion rate.

While commonly seen by many on Google, featured snippets represent a marketing technique that is underutilized correctly and misunderstood in nature. Misconceptions about featured snippets include the notion that Google automatically generates them for your website and that they randomly appear. Another being that featured snippets are some kind of advanced pay-per-click advertising. Both, of course, are incorrect.

The Value of Properly Utilized Featured Snippets

In order to demonstrate the true value of correct utilization of featured snippets, I produce a customized marketing insights guide that presents a keyword that targets a specific industry keyword and focuses on what kind of featured snippets are available for that keyword and reporting that demonstrates a lack of featured snippets utilization for that keyword. It also details what the organic search results and competitor data shows about that keyword with revenue projections.

Featured Snippets appear in differing formats of rich media, generating a 20% click-through-rate that appears above the highest and competitive position of regular organic search engine results. They also will appear above the Google Ads. The rich media produced by featured snippets is framed and stands out boldly with text, images and even videos.

Brand Building with Featured Snippets can be accomplished by creating featured snippets that answer frequently asked questions about your product or service. They can be small product videos or even livestream events. There are more than fifty different types of Featured Snippets currently available for use. Multiple featured snippet types can target individual keywords. This creates a modular effect that makes your brand stand out on the top of the search engine results for that targeted keyword.

With each keyword strategy, sources such as SEMRush detail the thousands of variations on the primary keyword of focus, including long string questions and include monthly search volumes either globally or by individual market. Setting up a featured snippets campaign for several hundred keywords may take time to accomplish, the result is the same. Exponential web traffic growth, brand building development and the revelation of a whole missing revenue stream with no cost per lead are the primary reasons you must investigate this relatively new marketing technique.

Not to be confused with search engine optimization, featured snippets optimization is an advanced marketing strategy that builds on your current SEO development. The process is intended to be continuous as there are literally thousands of keywords for your website to target each taking time to generate copy, graphics, video, etc. When implemented properly, Brand Building with Featured Snippets is easily able to start driving converting leads to your website quicker than traditional SEO. This is Advanced SEO & Advanced Digital Marketing.

Let’s Meet for a Personalized Presentation

Currently, our team is scheduled to speak at upcoming trade shows and conferences presenting on featured snippets. Some are virtual shows thanks to COVID, however my team and I are trying to make our way to several locations internationally to meet with marketing development teams and administrators for an in-person meeting with customized presentations and data. We can also schedule a Skype or Zoom video meeting to make our presentation over video.

The typical presentation time runs about 20-30 minutes with time after for questions and answers. We also present to each business that attends a meeting with our team, their own customized marketing insights guide. You get the value of this detailed document with data specific to your website complimentary. This is our way of thanking you for the opportunity to present you with a new and relevant marketing technique.